"Pana" means friend in Cali, Colombia — where this studio started. It's a small word, but it says everything about how we work: close to the story, close to the people in it, no distance kept for the sake of looking important.
jean carlo valencia R.
Jean Carlo Valencia Reyes directs every project from that same place a filmmaker trained in documentary, sharpened in advertising, and still looking for the cinematic in everything he shoots.